Web Design and Website Development at Web Design Philippines!

A proudly Filipino-owned bakeshop, Red Ribbon offers great-tasting cakes and pastries to families and friends in the Philippines. Its marketing efforts are focused primarily on making its cakes the centerpiece of every Filipino celebration. With this vision in mind, Red Ribbon Bakeshop designed its website around the concepts of warmth, sharing, spirit of family and fun.

The creative mix of a lot of factors in Red Ribbon’s web site wonderfully complemented to achieve the company’s desired marketing objective for the site. The film strip on the banner showcases joyous moments celebrated with friends and family, from birthdays and weddings to simple gatherings and ordinary days made special with a Red Ribbon cake. Another one of such factors worth noting is the Calendar of Must-Celebrate Moments displayed on the website. It is much more interesting to note that a lot of the days marked as “Must-Celebrate’s” are really ordinary days, not even typical holidays in Filipino tradition. Marking them as such is part of Red Ribbon’s marketing efforts to transform any shared moment as a very special one. After all, the company’s marketing proposition is that the customer, the “YOU”, indeed, makes any celebration more memorable.

The web site was carefully designed to cater to the customer’s needs, another successful move to realizing Red Ribbon’s customer-centric marketing strategy. Customers could easily place orders online, facilitated by tempting photos of cakes, breads, pastries and pastas. Some cakes can even be ordered in a special design that the customer wants. The web site, likewise, has a very informative store locator wherever in the Philippines. Relevant details about the store like its business hours and additional services are included in every store generated by the search engine. Surely, Red Ribbon had its customers in mind in ensuring ease of use and appeal in every page. Red Ribbon successfully captured the essence of its marketing goals in the web site by having a creative web design and web development process.

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