Equad
Web Design and Website Development at Web Design Philippines!
Equad is a company in the Philippines that serves as a recruiting arm of affiliate Business Process Outsourcing (BPO) companies here and abroad. Its services include headhunting potential contact center employees, screening them and training them to enhance skills necessary to do the job. They seek to enable and empower their pool of contact center trainees with technical and soft skills that are essential to excel in a call center work environment. Applicant-trainees who successfully complete and pass Equad’s training requirements are guaranteed with sure employment in one of its affiliate companies.
A straightforward display of Philippine web design, Equad’s website effectively communicates to its target audiences: potential and current affiliate companies, and potential applicants for a good contact center training program from Equad.
To address Equad’s marketing goals for the website, the web design made sure that the site is professional in style by using cool shades of blue and gray with accents of tan, and a simple yet user-friendly layout. The website’s pages detail Equad’s objectives, service packages and informative materials, all designed to attract and persuade interested companies to become Equad’s affiliate.
Equally important is Equad’s goal in the recruiting end, which is to attract and inform potential applicants to its contact center training programs. The website, thus, becomes a medium for generating and short-listing qualified applicants. Equad’s website virtually facilitates leads (also, potential applicants) by informing them of what they can get from the training and of the basic requirements to qualify and by providing a battery of online tests to screen them even before scheduling an interview with Equad. Results are immediately generated from these tests and only skilled applicants get a good shot at an interview. Outlining the application and screening process is also helpful in maximizing efficiency for Equad.
When creating marketing strategies for Equad’s target markets both affiliate companies and applicants, it is clear that these two have diverse needs. However, Equad’s web design development planning effectively crafted a website that captures the two markets through the ways mentioned above. Easy to navigate, highly informative, and a great tool in Equad’s screening process, the web site, indeed, serves its purpose.
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